02:20
Shahid Rehmat
Passion is an auspicious thing. It is a little ball that sets alight when fuelled by motivated individuals. Roderick Ng met up with Anna Hookway to find out what drives her and her jewellery design boutique, Anna’s Design (www.annadesign.com.au).
Confident and effervescent Hookway is beautiful. She commands attention the moment she walks into the room. Having been in the fashion business for six years, she is true to her brand’s unique and individualistic concept, designing and sourcing her jewellery and jewellery parts on her travels across the globe. She shares with me that through repeated practice, she has developed a system that works for her. Fashion is a business like any other. With an established system that works the business is able to be creative and flourish.
“I definitely learned to be more confident in what I do”, she went on to elaborate. When I asked her about unexpected challenges in her work, she said, “While I find my work interesting, there is some theft in the shop”.
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